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John Bair
John Bair
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Building Soul in Your Organization


I’ve been thinking about the important role that soul plays in an organization. When I say “soul,” I mean the essence of your company, or what answers the questions,

What values does your organization stand for?

How do your employees interact with each other?

Do your employees act as ambassadors for your organization?

What do you do that helps clients relate to your organization?

I don’t profess to be an expert on this topic, but I do try to cultivate a very personal, rewarding experience for my team, which I hope is reflected in our client relationships. As with any line of work, it’s a constant struggle to take a step back from the daily grind and reflect on the relationships we’ve built with clients and with each other.

There is a wealth of information available for those who are interested in creating a more soul-based organization. Here are some good articles and posts that I’ve run across lately:

By examining the soul of your company, you can gain a better understanding of what works, both internally and externally, and use that to focus your company on executing its vision.


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