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With the help of community leaders, trial lawyers and other professionals, End Distracted Driving ( provides science-based presentations to middle school, high school and college students, and to adults, parents and businesses. More than 400,000 people have seen an presentation in the United States and Canada, since Joel Feldman and Dianne Anderson founded the campaign in memory of their daughter Casey, who was killed by a distracted driver.

The presentations are informative, interesting, and inspiring. However, there are still many schools across the country that has not reached. If you’re interested in hosting a presentation at a nearby school, below is my advice as a longtime speaker. After all, it’s back-to-school time and a great opportunity to get on the calendar for a presentation.

Talking to the Right People: A school’s principal isn’t always the easiest person to pin down for a meeting to discuss an presentation. Instead, think about who does the scheduling for lunchtime presentations and assemblies. A safety professional at the school might also be a good choice for a contact, such as the school nurse, health aides, physical education instructors, counselors, athletic coaches and trainers. What about that one parent who get things done?

The student class president might want to get involved. It’s all about getting access to the people who can easily elevate the idea of a talk to the right people.

Tip: When you’ve found the right person to help you get the talks scheduled, be sure to explain to them that the presentations are free and can fit into a class period.

The mayor or a community-based organization might want to have a district-wide program using Partnering with other safety organizations, police officers, and Students Against Destructive Decisions (SADD) chapters can push the campaign further. Reaching out to these groups and public figures could mean joining forces with other nearby speakers and visit every school in the area. That’s truly maximizing the impact.

Utilizing Resources on has a dedicated page of speaker resources that an initial cover letter, the full student presentation, and additional campaign materials.

If you send a letter to introduce the Student Awareness Initiative, don’t just send it and hope it’s enough to convince someone about the power of this campaign. Attach the outreach documents along with the letter – they provide some additional info to show credibility of and its work and mission.

In partnership with local lawyer associations, has also created custom presentations for targeted areas. If you have ideas about how to make your presentation even more effective in your area, call (855) 363-3478 or email

Timing Your Contact: Now is a great time to propose a talk, because the school schedule isn’t in stone yet. Then, during winter break, schools are likely planning the spring schedule.

Getting a Speaker (Instead of Speaking Yourself): Not everyone likes to speak to an auditorium full of people. There are other ways to join the movement. You can host a presentation in your community and find a volunteer speaker to present to the audience. You can raise awareness through essay competitions or fundraisers. Below are a few other ways to join the cause and spread the word:

  • Donate to
  • Email and connect with Founder Joel Feldman to find out about upcoming local events or learn how to get one started.
  • Like on Facebook and share the message on social media.

Think about the impact this organization would have on communities and our country if we could all join forces to wipe out distracted driving. Consider helping the cause today.

About John Bair

John Bair is an experienced settlement planner and financial consultant with a passion for ending distracted driving. As a frequent volunteer, he has spoken to audiences  around the country. To assist others in raising awareness, John has written numerous guides and articles about giving successful presentations in schools, business, and community settings. He is a proud board member of the Casey Feldman Memorial Foundation. For more information, visit


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