I’ve been thinking about the important role that soul plays in an organization. When I say “soul,” I mean the essence of your company, or what answers the questions,
What values does your organization stand for?
How do your employees interact with each other?
Do your employees act as ambassadors for your organization?
What do you do that helps clients relate to your organization?
I don’t profess to be an expert on this topic, but I do try to cultivate a very personal, rewarding experience for my team, which I hope is reflected in our client relationships. As with any line of work, it’s a constant struggle to take a step back from the daily grind and reflect on the relationships we’ve built with clients and with each other.
There is a wealth of information available for those who are interested in creating a more soul-based organization. Here are some good articles and posts that I’ve run across lately:
- Have You Identified the Soul of Your Company?: Social and Internet technology expert Jeff Turner discusses the concept of how joining values with vision creates soul in a company
- Finding and Becoming a Mentor in the Legal Profession: Attorney Tori Santoro uses her experience as a mentee to provide her three most useful tips when finding or becoming a mentor
- Is Email Destroying the Soul of Your Business: Forbes contributor Natalie Peace explores the (possibly detrimental) effect that a heavy reliance on intra-office email has on employee relationships
- Mentoring a Law Firm Associate: Attorney Mike Bogdanow discusses his role as a mentor for his firm’s associates and non-attorney staff members
- Rekindling the Heart and Soul of Starbucks: In this interview by Success Magazine, Starbucks CEO Howard Shultz reflects on using failure to transport your company back to its roots
- The Small Picture: Earlier this year, the New York Times asked small business owners to submit a picture that captured the soul of their companies, along with a short description explaining each photo
By examining the soul of your company, you can gain a better understanding of what works, both internally and externally, and use that to focus your company on executing its vision.
A West Point graduate where he served as captain and military aviator, John Bair continues his commitment to our country through his efforts within the settlement planning industry. He has represented families of victims lost in the Flight 3407 crash, offered pro bono services to the families of 9/11 victims and drafted the first consumer protection bill for plaintiffs (H.R. 3699).