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| Milestone Consulting, LLC

It was almost 30 years ago that Ferris Bueller first noted, “Life moves pretty fast. If you don’t stop and look around every once in a while, you could miss it.” In 2015, the sage wisdom of everyone’s favorite truant teenager is more relevant than ever.

Let’s face it: we’re all busy. Everyday, we wake up with a mental To Do list that invariably falls a few check marks behind before we even have the first sip of coffee to jolt our brains awake. It’s a go-go world and no one wants to be the one to fall behind. To compound the problem, we’re all walking around with supercomputers in our pocket, ensuring that we’re never more than a swipe of our finger away from an entire world of information and entertainment.

Does this scenario sound familiar? It’s 5:30 PM and you’re just leaving work after a long day. Your head is still swimming with the facts and figures that are pertinent to your work performance, but you’re doing your best to transition into evening mode. Maybe you’re going to pick up your kids at soccer practice or headed to soccer practice yourself. All of a sudden, you remember that you wanted to look up a recipe for dinner. So you reach into your pocket, pull out your smartphone, and start clicking away, all the while keeping at least one eye on the road and one hand on the wheel. “I’ve got this,” you think. Nothing to worry about, right?

distracted driving

Wrong. That situation is a classic case of distracted driving. Rather than giving the road and the cars around you the full attention and respect they deserve, you’re cutting a corner and putting your life and the lives of those around you at risk. What seems like a harmless action, just a brief moment of distraction, can have dire consequences. Distracted driving is an epidemic, and it must be stopped.

End Distracted Driving (EndDD) is an organization that was founded to address the concerns of this epidemic. It was started by Joel Feldman and his wife Dianne Anderson after their 21 year old daughter, Casey, was struck and killed by a distracted driver in 2009.


EndDD describes its mission thusly:

“The core mission of EndDD is to preserve life and promote safety on a large scale through advocacy, education, and action. It is our hope that we can prevent families and friends from suffering the loss of a loved one because of distracted driving.”

Essentially, EndDD aims to inspire change at a community level and raise awareness of the plague that is distracted driving. Feldman and Anderson have devoted their lives to the growth of this organization in hopes that no family ever has to experience the traumatic pain or the dull void left in their lives when they lost their daughter.

Through a series of presentations and other advocacy programs, EndDD has personally spread its message to almost a quarter million students and drivers across 41 states and several Canadian provinces. Obviously, that’s an impressive number of people, but EndDD has no intention of slowing down or letting up. Until distracted driving is abolished from our lives for good, Feldman and Anderson will continue to fight for greater awareness, urgent action, and comprehensive reform of driver education. Put simply, to have even one distracted driver on the road is one too many.

Should you wish to learn more about EndDD’s programs, we urge you to visit their website and read in greater depth about the resources they offer.

EndDD is a registered non-profit that relies on donations to help spread their important message. They are constantly producing new materials to support their cause and doing everything they can to help their message gain traction with impressionable young drivers. If you would like to donate to this worthwhile cause, follow this link, or feel free to contact me.

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